15000+ offline traffic
30+ KOL
3,000+ red post
12.3M+ social exposure

Bridged and led by notitle, adidas Originals made a several show appearance as footwear support brand during FW24 during SH Fashion Week. Seeding through Asian girls worldwide, adidas SL72 took the lead in driving trend-leading influence. By fostering cultural community build-up and creating a sense of belonging, the initiative turned heads and set a new standard for impactful engagement.

notitle supported Korean pioneering fashion brand POST ARCHIVE FACTION (PAF) on
key events in Shanghai:its first ever pop-up store and a 3-day pop-up retail event for PAF x ON collaboration collection launching
The pop-up store showcased the new sneakers and apparels from the collaboration
collection

Lead by notitle, foot industry held its first pop-up event in MUSINSA Hannam store in
Seoul, for its new SS25 pearl Mary Jane shoes launching. The space combined modern
and retro mood together to create an immersive ambiance forthe guests. More than 100 local media, influencers and industry insiders were invited on-site and created assets for social impressions.

In March 2025, notitle led and hosted an intimate dinner for foot industry in Seoul,bringing together a community of creatives, media,and cultural insiders from both China and Korea.Themed around the brand's latest Ballet Trainingshoes, the evening featured a special performance by a Korean ballerina team, with a setting that echoedthe elegance and grace of the ballet world.

In October 2025, foot industry presented its latest loafers collection through a pop-up at Hankyu Ginza, Tokyo.notitle joined as creative and strategy consultant framing the
concept around the “Minato Gir”—capturing her attitude, her story, and her place
intoday's Tokyo rhythm.

As the PR Agency of alexanderwang in China Area, notitle., invited New York based

Chinese influencersattending the alexanderwang Spring 26 show titled “MATRIARCH”.

notitle supported the event celebrating the collaboration with

FRAME and Sothebys and invited local fashion industry insiders to gather in Seoul.

Curated and organized by notitle,LOVOT (a Intelligent robot) made its China debut show and private dinner in Shanghai's Bvlgari Hotel. notitle invited potential consumers and
industry insiders to closely interact with

notitle as the official authorized distributor of HUMAN MADE, opened the first flagship mono store in Shanghai in September 2023.
notitle invited local influencers and industry insiders on-site for opening ceremony.

In 2025, as the PR agency of FRAME, notitle led total 7 PR events : 5Vic events,
Chengdu Store opening and Shanghai Jetset Event, invited local influencers, media, and industry friends to celebrate moments together.

At the end of August, the new HOKA MAFATE X_J.LA.L_dropped exclusively at notitle WB. notitle transformed the space into a hidden mountain passage-rocks and moss
formed a natural trail, while drifting mist brought everything to life. notitle also invited a sound-healing practitioner to lead guided meditation sessions, giving guests a chance to experience nature in the city, quiet the mind, and tap into the raw spirit and freedom of
the outdoors.

Lead and organized by notitle, PUMA held a 3-day pop-up retail event in Shanghai Leo Gallery, for the launching of speedcat sneakers.
The pop-up space showcasing the new sneakers, with art installations.

Lead and organized by notitle, ON x POST ARCHIVE FACTION (PAF) hold a 3-day pop-up retail event in Shanghai Leo Gallery, for their co-branded collection launching.
The pop-up space showcasing the new sneakers and apparels from the collection, with art installations.

Created and operated by notitle, Korean pioneering fashion brand POST ARCHIVE
FACTION (PAF) opened its first ever pop-up store in China, located in West Bund Central Shanghai.
The store immersively showcases the new 7.0 collection from PAF, along with the
sneakers and apparels from PAF x ON collaboration.

Organized by notitle., an in-store event was held for BURTON for the launch of its new CIRCUS China-exclusive collection.
With the theme of “Ride Bright, Play Bold”, the event included a series of interactive
zones. All coming together providing an immersive experience of the après-ski lifestyle.

OFFKAT Beijing Show presented a collaborative collection with New York graffiti artist KATSU.
Notitle performed the highest level of profession on Public Relations and generated a
broad set of social voices.

Lead and operated by notitle., Japanese specialist inner down brand TAION grandly
opened its first limited pop-up store in China at Hubin Yintai in77, Hangzhou.
This move not only offers consumers a fresh styling experience but also further advances the brand’s strategic development.

Lead and operated by notitle., professional outdoor brand WILDTHINGS opened its monostore in Kerry Center, Shanghai.
As the brand‘s first store in China, WILDTHINGS adheres to the concept of “LIGHT IS RIGHT”, blending outdoor adventure and fashion culture to create a unique and
comprehensive experience space.

notitle's in-house brand n.n. hosted a month-long pop-up in Shanghai.
The space embodies the core of the brand “mentally in Paris, drinking coffee", capturing the relaxed charm of Parisian life.

Curated by notitle, LOVOT (a Intelligent robot) made its China debut show in Shanghai's Bvlgari Hotel.

notitle helped holding private dinner for LOVOT by inviting potential consumers and industry insiders to closely interact with it.

notitle designed and curated Chow Tai Fook's display area at BW2025 and invitied top animation influencer to have a tour in the area

notitle support Champion to luanch the low profile sneaker and hold event on Shanghai. Designed and setting by notitle, team also leveraging the F&B stores nearby to create the Champion street vibe at the whold street

As the cultural partner of adidas, notitle supports the adidas POWER OF THREE event—one of the most important events of 2025—bringing Asian power to China, including
top-tier influencers, key media, and other industry leaders, leveraging China’s influence across Asia to expand reach and create a lasting cultural impact

Connected by notitle.ABSOLUT and UNDEFEATED team up on a drop of their capsule collection, including apparels and accessories.
The off-line events also held in Shanghai and Chengdu. Special interactive experience and co-brand souvenirs were offered on site.

Connecting culture and innovation, notitle presents TAION x New Balance co-branded down jackets in 2024.

notitle helps Moose Knuckles signed celebrity Arthur Chen as spokesperson.
The full communication plan was also tailored made by notitle with the market insights observation.

notitle.’s help Don Julio 1942 signed musician/rapper Gali as spokesperson.
The collaborated contents including live performance, campaign shooting, social posts.

Ynotitle helped SALOMON tailored a comprehensive celebrity communication plan for collection launching.

Lead by notitle. "PEACE PIECE" by Fragment Design Collection launched in Dec
2022. Peace Piece is the new lifestyle concept project created by Hiroshi Fujiwara. The collection represents a new composite&conceptual lifestyle. Especially, there is a
limited edition be@rbrick in the collection.
notitle seeding them to may local celebrities and influencers to create continuous
impression on social media.

For Sacai x Carhartt’s collection launch store event, notitle invited group of local fashion/trend influencers on site.

For the launch of New Balance TOKYO DESIGN STUDIO MT10Tv1,notitle designed and organized a limited pop-up event on notitle WB and asomesome Boutique and invited
group of local fashion/trend influencers on site, and leveraged neighbor stores to poster the launch.

Curated by notitle, Hiroshi Fujiwara and F1 racing driver Guanyu Zhou had collaborated.
Together, they crafted an art piece of a helmet, an exquisite masterpiece as Zhou took on the F1 Japan Grand Prix at the Sakura Circuit. The helmet is a true fusion of speed and fashion.

notitle led the PR efforts for the Moose Knuckles FW24 runway, inviting media, KOLs,
and talents and further strengthening Moose Knuckles’ presence in the fashion industry.